7/12/2023 0 Comments Favourably mail mini backgrounds![]() This email design from InDesignSkills uses the combination of a dark background with neon-pink text and CTAs to create drama and contrast. The same technique is equally effective for emails, helping designs to feel more dramatic and immersive on small screens.ĭark emails are also useful for highlighting a call-to-action, allowing you to set a button or link in a much lighter or brighter hue. With the popularity of dark modes on the rise, designers love the enveloping quality that dark and moody backgrounds give to websites and apps. A subtle drop shadow on image frames in this email from Wildist helps the photographs feel like they are jumping out of the screen. ![]() ![]() We’re also seeing a general move away from flat design styles, with subtle drop shadows and noisy textures around image edges giving photos a 3D look. Image by contributor Katerina Volkova producer. Photos from top: Image by contributor mentatdgt. This email design is transformed from dull to dashing with a variety of image frame shapes. Extra bonus points for irregular frame shapes, which can give email designs an artisan, hand-crafted mood. Try rounded corners or geometric shapes to give your image frames a quick and stylish makeover. This trend gives your images an instant update-a particularly effective style for image-heavy, long emails featuring a range of products, for example. Now that more mainstream email platforms like Mailchimp are offering interactive email templates, these bells-and-whistles emails are also not as difficult to achieve as you might think. Able to cut out the effort of downloading a heavy app to a device, interactive emails offer an instant method of connecting to consumers. With app downloads on the decrease, marketers are also starting to realize how interactive emails can take their place. An interactive email with drop-down menus and video clips from the BBC for the nature documentary A Perfect Planet. Hover-over animation, videos, and drop-down content offer extra interest for readers and are proven to boost click-to-open rates by 73%, with videos in email increasing CTR rates by a whopping 300% (Source: Martech Advisor). Read on to discover more about each trend and how to put these into action on your email designs.Įmails that mimic the interactivity of websites and apps is a growing trend, helping to keep readers engaged with an email for longer, and maximizing the potential of a click. Make a note and achieve your email A-game: We’ve identified these ten email design trends that are set to make an impact in the year ahead. Of course, in an increasingly saturated email market, it pays to make your email designs stand out. In 2021, the power of email marketing to reach customers and build enduring brand engagement can’t be underestimated. In 2020, with fewer businesses able to offer a brick-and-mortar retail experience, digital marketing took on an increasingly vital role. Stay ahead of the design curve with Shutterstock’s 2021 Creative Trends Report:ġ0 Clickable Trends to Use in Your Email Designs Read on to discover how you can design your way to more effective emailing with quick and easy tips and tricks. A button or visual cue is no longer enough to capture the attention of distracted readers. Where once a simple newsletter would suffice, today clever design strategies help email marketers connect with audiences, and encourage those elusive clicks to come thick and fast. From moody backgrounds to colorful collages, interactive content to the power of a simple GIF animation, here are the clickbait trends to use in your email designs in 2021. Whether you’re starting your own business or looking for tips on how to make the most of a growing email list, these creative and clickable trends will help your email designs to stand out in a crowded inbox. From dark, immersive backgrounds to the power of GIF animation, these are the rising trends to use in your 2021 email designs.
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